Lancôme Valentine 24 decoration with hearts
Processing:
The Valentine 24 project was developed for Lancôme’s limited edition lipstick line, on the occasion of Valentine’s Day. The decoration is characterised by a combination of 100% matt and flock varnish, applied over 360 degrees with a houndstooth motif reinterpreted through little hearts. The decoration covers theentire height of the lipstick, ensuring that there are no gaps along the upper and lower edges.
Problem:
- The decoration had to cover theentire height of the product, reaching the top and bottom edges, a complex challenge with traditional screen printing.
- The houndstooth motif with small hearts requiredhigh precision to define the small details, including the dots between the hearts.
- It was necessary to conceal the seam of the 360-degreedecoration so that thebeginning and end of the decoration would not be visible.
Solution:
To meet the challenge of full-width decoration, significant changes were made to the screen printing equipment and machines, allowing for uniform flock coverage across the entire product surface. This required both technical and graphic intervention, with the redefinition of the decoration lines andthe adaptation of the printing structures to meet the new design requirements.
The precision of the pattern details was achieved through meticulous work on the graphics, improving the definition of each small heart and the smallest dots. The challenge was to ensure that the flock retained a remarkable tactile thickness without sacrificing the sharpness of the finest details. We optimised the process to achieve a finish that was both visually elegant and pleasant to the touch.
The issue of joining the decor at 360 degrees was solved through careful planning and changes to the production processes. We worked to ensure that the joint was completely invisible, optimising the alignment of the graphics and improving the continuity of the decor. Each piece underwent rigorous quality control to ensure a flawless result that conforms to Lancôme’s high standards.
NEWS:
The Valentine 24 introduces a new houndstooth design with little hearts, which stands out for its elegance and thethree-dimensional effect of the flock combined with the matt varnish. As the next evolution of the design, hot stamping will be introduced, adding a further level of sophistication to the decoration.
In line with other Lancôme designs, the Valentine 24 has successfully passed all the approvals required by L’Oréal, confirming the quality and resistance of the decor, making it suitable for large-scale production.
